Client
Baby Safe Basics
Site Type
Online Course & Bookings
Package
Custom Site Redesign
Duration
In Progress
Client
Baby Safe Basics
Site Type
Online Course & Bookings
Package
Custom Site Redesign
Duration
In Progress
Contact
Contact
Baby Safe Basics
Website Redesign & Online Course
Funnels
Funnels
Websites
Websites
Digital Files
Digital Files
Support
Support
Baby Safe Basics
Website Redesign & Online Course
Funnels
Websites
Digital Files
Support
"We needed a website that was visually appealing, easy to navigate, and aligned with our calming brand colours. It was essential for parents to seamlessly book workshops, leave reviews, and access online courses to support their parenting journey."
Eliza Leslie
Founder & Educator at Baby Safe Basics
Eliza Leslie
Founder & Educator at Baby Safe Basics
About
About
Baby Safety, First Aid & Starting Solids
Baby Safe Basics is a trusted resource for new and expecting parents, offering expert guidance on baby safety, starting solids, and first aid. Focused on educating and empowering parents, the business provides workshops, online courses, and digital downloads to help families confidently navigate the early stages of parenting.
About
Baby Safety, First Aid & Starting Solids
Baby Safe Basics is a trusted resource for new and expecting parents, offering expert guidance on baby safety, starting solids, and first aid. Focused on educating and empowering parents, the business provides workshops, online courses, and digital downloads to help families confidently navigate the early stages of parenting.
Overview
Overview
Helping Baby Safe Basics Create a Seamless Learning Experience for Parents
In November 2024, Baby Safe Basics recognised the need to enhance their online presence to better serve new and expecting parents seeking baby safety and first aid education. The existing DIY-built Podia site was limiting the business growth due to design constraints and a clear path moving forward.
Overview
Helping Baby Safe Basics Create a Seamless Learning Experience for Parents
In November 2024, Baby Safe Basics recognised the need to enhance their online presence to better serve new and expecting parents seeking baby safety and first aid education. The existing DIY-built Podia site was limiting the business growth due to design constraints and a clear path moving forward.
challenges
challenges
Baby Safe Basics has outgrown its DIY-built Podia site.
The previous DIY-built Podia site no longer met the needs of a growing audience. While functional, it lacked the flexibility, user experience, and brand consistency required to scale. The site needed a refreshed design, improved navigation, and a seamless learning experience for parents.
challenges
Baby Safe Basics has outgrown its DIY-built Podia site.
The previous DIY-built Podia site no longer met the needs of a growing audience. While functional, it lacked the flexibility, user experience, and brand consistency required to scale. The site needed a refreshed design, improved navigation, and a seamless learning experience for parents.
Approach
Approach
A Complete Digital Makeover
Working closely with Eliza, the goal was to align her vision with her customers' needs. The primary focus remained on booking in-person sessions, but an online content strategy was essential for long-term growth. A strategic funnel was implemented to guide users through key touchpoints, balancing education, engagement, and conversions.
Designed for scalability, the new website supports Eliza’s business expansion while allowing efficient management as she returns to work as a paramedic and mother. A structured digital ecosystem was built, including email marketing automation, CRM integration, and a streamlined digital file system—ensuring a cohesive and professional brand presence across all platforms.
Approach
A Complete Digital Makeover
Working closely with Eliza, the goal was to align her vision with her customers' needs. The primary focus remained on booking in-person sessions, but an online content strategy was essential for long-term growth. A strategic funnel was implemented to guide users through key touchpoints, balancing education, engagement, and conversions.
Designed for scalability, the new website supports Eliza’s business expansion while allowing efficient management as she returns to work as a paramedic and mother. A structured digital ecosystem was built, including email marketing automation, CRM integration, and a streamlined digital file system—ensuring a cohesive and professional brand presence across all platforms.
Solution
Solution
Ready-Steady-Go!
The new Framer-built website redefines industry norms, combining playfulness with professionalism in a 25-page platform with a calm, inviting design. Featuring pastel tones, Disney-inspired animations, and intuitive navigation, the site makes learning stress-free and engaging.
Streamlined Booking & Course Access – Easy navigation for parents to find what they need.
High-Impact Integrations – Stripe, Google Analytics, Outseta, and Calendly for seamless functionality.
SEO-Focused Content Hub – Improved visibility and organic traffic growth.
Enhanced User Experience – Online chat, waiting lists, and personalized profiles for better engagement.
Cohesive Branding & Cartoon Illustrations – A full branding refresh with custom AI-generated cartoon characters to create a friendly, engaging, and non-intimidating learning environment.
Solution
Ready-Steady-Go!
The new Framer-built website redefines industry norms, combining playfulness with professionalism in a 25-page platform with a calm, inviting design. Featuring pastel tones, Disney-inspired animations, and intuitive navigation, the site makes learning stress-free and engaging.
Streamlined Booking & Course Access – Easy navigation for parents to find what they need.
High-Impact Integrations – Stripe, Google Analytics, Outseta, and Calendly for seamless functionality.
SEO-Focused Content Hub – Improved visibility and organic traffic growth.
Enhanced User Experience – Online chat, waiting lists, and personalized profiles for better engagement.
Cohesive Branding & Cartoon Illustrations – A full branding refresh with custom AI-generated cartoon characters to create a friendly, engaging, and non-intimidating learning environment.
deliverables
deliverables
What they received
What they received
20-Page Website with Blog
Custom Landing Pages + Waiting List
S95 GRID (Goal-Driven Reverse-Engineering for Intelligent Design)
Online Chat
AI-Created Cartoon Illustrations
Downloadable Files + Marketing Assets
Streamlined Rebranding (Logo, Colours, Graphics)
Online Course Access + Profile Login
Embedded Calendly
Stripe Payment Integration
Email Marketing Configuration
Google Analytics Setup
deliverables
What they received
20-Page Website with Blog
Custom Landing Pages + Waiting List
S95 GRID (Goal-Driven Reverse-Engineering for Intelligent Design)
Online Chat
AI-Created Cartoon Illustrations
Downloadable Files + Marketing Assets
Streamlined Rebranding (Logo, Colours, Graphics)
Online Course Access + Profile Login
Embedded Calendly
Stripe Payment Integration
Email Marketing Configuration
Google Analytics Setup
Latest projects
Latest projects
Let’s bring your vision to life
Katelyn is here to ensure your experience with us is smooth and successful. Reach out anytime — he’s here to make sure you feel confident and supported throughout your journey with us.
Katelyn Levos
Digital Designer
Contact us
Let’s bring your vision to life
Katelyn is here to ensure your experience with us is smooth and successful. Reach out anytime — he’s here to make sure you feel confident and supported throughout your journey with us.
Katelyn Levos
Digital Designer
Contact us
Let’s bring your vision to life
Katelyn is here to ensure your experience with us is smooth and successful. Reach out anytime — he’s here to make sure you feel confident and supported throughout your journey with us.
Katelyn Levos
Digital Designer
Contact us
Contact
Contact